Growing a business isn't easy. First, you need a viable idea. From there, you need to discover a profitable niche, define a target demographic and have something of value to sell them. Whether you're peddling products, services or information, getting the word out has become increasingly burdensome. And without the right marketing strategies to fuel your growth, churning a profit and staying afloat is virtually impossible. However, identifying the right strategies to market your business is often likened to rocket science. How do you get your message to the right audience and do it effectively? One challenge every store owner will face is how to increase online sales. Knowing where to start and how to stand out from the thousands of other ecommerce sites can be daunting.

What is social media marketing??

It is the use of social media platforms and websites to promote a product or service. social media marketing is becoming more popular for both practitioners and researchers Or, Social media marketing is the process of using social media platforms to promote and sell your products, services, and brand. Brands can use both unpaid (organic) and paid social media marketing tactics to increase online sales and generate awareness. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone." Social media sites include the common ones that most people know, like Facebook and Twitter, but there are also lesser-known social media sites that brands can tap into. Determining the right social media channel for your brand depends on what you’re selling, who you’re selling to, and your overall business goals.

These benefits should help you understand the importance of a strong content marketing strategies.

Benefits of social media marketing

  1. More than half of companies that use social media marketing find that it increases revenue and sales.
  2. Beyond helping businesses boost online sales, social media marketing allows brands to have two-way interactions with consumers. 
  3. It provides valuable feedback about your brand, products, industry and even competitors. 
  4. Its a great testing ground for ecommerce brands.

17 social media marketing strategies to increase online Sales

  • Post compelling content Frequently

These apps can help cut down on time spent executing your social marketing strategies. If you want to grow your social following timely, then you need to post regularly. You can also compare your posting frequency and engagement rates to your competitors.

  • Automate word-of-mouth with social reviews

              Yotpo is a review app available for Shopify sites that encourages customers to leave reviews after they’ve made a purchase. The process is automated. It will help create trust and gain insights into your products is a great way to increase online sales. These reviews provide fresh content and help drive traffic from social to your site, which in turn boosts online sales.

  • Create micro content for social feeds

   This social media marketing strategy works particularly well on  platforms made specifically for quick experiences, such as Snapchat. This bite-sized content is an effective way to captivate your audience.      

  • Host a Twitter chat with your audience

It is a great tactic to grow your Twitter following and boost online sales is by hosting a weekly Twitter chat. Co-hosting allows you to tap into an existing audience, while you’ll need to do more work promoting it if you were to host on your own.

  • Run a Pinterest treasure hunt

One powerful way to use Pinterest to drive online sales is to use it to run a “treasure hunt” promotion. Fans who get to the last image are forwarded to a hidden page where they enter in their credentials to take part in the raffle.

  • Make it easy to share your products

To implement this social media marketing tip on your own online store, consider an app like AddThis. key element to increasing the “virality” of your site, which can in turn drive traffic and boost online sales. 

  • Be active on the right #hashtags

A social media monitoring tool like Hootsuite can help you find, like, retweet and reply to posts under several hashtags. Do not treat hashtag the same way in the earlier post.

  • Align your posts with a trending topic

Easily reaches new people with your social content by aligning your posts with trends that are relevant right now.

  • Invest in an infographic

Investing in a professionally designed infographic is one way to drive traffic and potentially build backlinks, which are great for search engine optimization (SEO).  The cost May differ according to the quality of the infographic.

  • Create quizzes and other interactive content

These pieces of interactive content work really well on social media. you need to create a quiz that tells people something about themselves or how much they know, so they're compelled to share it to reflect themselves. Playbuzz a free play aap used to create attractive content.

  • Pin your best posts to the top of your profile

Update your cover photo to something eye-catching.Include links back to your site in your bio or profile. "PIN" a post at the top of your feed.

  • Create a complementary board on Pinterest

Providing them with information and deals on complementary products which you don’t necessarily sell.

The other brands and sites you're promoting on your board will take notice of the incoming traffic from your Pinterest account.

  • Enable shopping on Instagram

The main goal is to drive traffic and, ultimately, sales, that can be a big hurdle. Boost online sales is to add products to your Instagram posts and stories.

  • Participate in or own a Facebook group

These groups are usually based on shared interests.The key is to add value through your participation, not jump in and start selling your products. Bath 2 Basics runs the Lovers of Natural & Organic Skincare Facebook group with just under 300 members.

  • Test out retargeted ads

 Paid retargeted ads on social media have become a crucial component to many websites’ marketing strategies.The best part is, you can start with as little as $50.

  • Open a Facebook shop

Facebook helps open a page where you meet your customers where they already exist.It connects with your online store so that users can purchase your products from within Facebook’s interface.

  • Run an influencer campaign

Always go for influencers who have a similar set of values with your brand. Identify influencers who have engaged audiences that represent your target market.

Betting on “the next big thing” can pay off if you’re right. But, if you’re just getting started on a social media strategy, you can’t afford to not have a Facebook page or a Twitter account since we’ve already seen how effective they are. Alright, that was a lot. You now have an overview of the 12 most important social media platforms. But that’s just the tip of the iceberg. So, you should establish a social media presence on at least a few of them. Figure out where your audience is and get active on that platform