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GROWTH IN DIGITAL MARKETING

GROWTH IN DIGITAL MARKETING

GROWTH IN DIGITAL MARKETING? IT IS OKAY TO SWITCH MY CAREER TO DIGITAL MARKETING?

Is there a single day you do not use your social media? With the advent of digital marketing in India, 2020 has been very successful year for India in digital marketing perspective. Many people fail to understand what digital marketing really is? Digital Marketing refers to the usage of digital platforms and tactics to reach out to the audience and attract the customers through social media, email marketing, seo, and other channels.

Digital marketing is an umbrella term under which non-technical and technical skills exist to generate a wave of popularity over the internet. The digital industry has created a number of job roles for individuals to seek employment and display their talents. As the digital industry grows, the demand for digital marketers in the field is rising too generating more employment in India and making India a hub for IT activities.

Digital Marketing intensified the use of mobile phones, computers, and laptops leading to a high change in the growth of digital platforms. Whether it is social media, surfing for information on Google or making purchases, India has transformed this medium into a full-fledged market. This medium has brought whole business in the social media platform and through digital tool it helps in the growth of the business. Digital Marketing is growing at a rate of 25-30% in India annually. According to the statistics India has reached 500 million users of the internet by the end of 2018. India also achieved the World’s largest Facebook population and the high-speed digitization, social media channels, online portals etc which led to the growth of digital marketing in India.  An individual spends about 5-6 hours approx. on social media scrolling post, videos, emails and browsers. Digital Marketing influences the audience by generating catchy content and bringing traffic for the organization. The more amount of time audience spends using the internet which helps the digital marketers to generate impactful strategies to attract the public. (acc. to the reports)

THE RIGHT USAGE OF SCOPE IN DIGITAL MARKEITNG?

Companies and Businesses are always eager to learn how they can get visible online and introduce their product or services online to the right audience and the right way to generate traffic to their website or post. The digital marketer should know a special set of skills, technical know-how, strategy planning, creating, executing and measuring the digital marketing campaigns. This can be done easily depending on what digital marketing strategies you rely upon.

SKILLS ONE SHOULD HAVE TO BE A HERO IN DIGITAL MARKETING?

  • Mobile Marketing
  • Basic Design Skills
  • Paid Social Media Advertising Skills 
  • Social Media Skills
  • CRM Skills
  • Listening Skills
  • SEO and SEM Skills
  • Writing and Editing Skills
  • Data Analysis
  • Market Research

CAREER IN DIGITAL MARKETING?

With digital technology pacing at a speed unlike ever before and business areas expanding daily, a professional in digital marketing field should involve themselves in different marketing aspects. Down below are the general areas a digital marketing professional should get involved in during their career in digital marketing:

  • Marketing Automation
  • Blogging
  • Brand Management
  • Web Designing and Web Development
  • Social Media Marketing
  • Content Curation and Content Management
  • Marketing Strategy
  • Interactive technology (ML, AI)
  • Editing and Copywriting
  • Data Analytics
  • E-Commerce
  • SEO (Search Engine Optimisation)
  • SEM (Search Engine Marketing)
  • Email Marketing
  • Mobile Marketing

WRAP UP- 

There’s no need to panic.  You don’t have to be an expert in all these areas. But if you want a successful career in digital marketing it is advisable to get training in two to three fields in the above-mentioned areas. You can kickstart your career for FREE. This is the best part in digital marketing- that you don’t necessarily have to go to any university, go for lectures, write exams and get a certain degree in digital marketing. Definitely, you need a professional full-time degree in Marketing or Digital Marketing will be easier for you but those who already have done their graduation from any other course, don’t have to worry because Online Digital Marketing certification and courses are opening enough doors to choose digital marketing as your career. So those who are planning to change their career to digital marketing and want to establish yourself in this field, you don’t have to worry about it. All you need to do is learn these skills and upgrade yourself with today’s digital marketing tools and strategies.

BY-SHREYA PANDEY